Design Thinking



Design Thinking

This programme explores the key Design Thinking concepts, techniques, tools, and processes.  The programme delegates will learn how to solve problems and use design thinking tools to drive innovation within their organisations.  Critical success and failure factors are explored.

This programme will benefit working professionals, entrepreneurs, consultants, unemployed graduates, and individuals who are interested in building or enhancing their career in management across any of the following industries: financial services, IT, engineering, manufacturing, government, health, education, construction, agriculture, transport, media
and entertainment, retail, energy, safety and security.

Duration:  1 hour

Programme Content

  • What is design thinking and why do we need it?
  • Design thinking terminology and concepts
  • Design thinking principles
  • Design thinking process and steps – empathising, defining, ideating, prototyping, testing, and implementing
  • Tools and techniques in applying design thinking: empathy map, fishbone, stakeholder analysis, customer journey map, brainstorming, mind map, sketch storm, scamper
  • Success and failure factors

Facilitator Profile

Dr Shaista Fatima

PhD in Management An Institute of National Importance (MNNIT Allahabad) in India

  • Has qualified the coveted UGC-NET for Lectureship accreditation in the very first attempt.
  • Has over a decade of teaching, research and industry experience and she believes in holistic development of students.
  • The area of her research during PhD involved Creativity, Emotional Intelligence and Organizational Culture as major variables.
  • She has an immense passion for the field of Creativity and Innovation and hence also conducts workshops focused around Creative Thinking for Faculty and Students.
  • She also believes in continuous learning and research and has several research papers published in reputed academic journals.
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Course Date

23 June 2021



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