Advanced Digital Marketing



Advanced Digital Marketing

The Digital Marketing programme introduces key principles of marketing, advertising and sales in the digital environment.  Digital Marketing techniques on Facebook, Google, LinkedIn, Instagram, Twitter, YouTube, and other emerging social media platforms will also be discussed.  The programme explores search engine optimisation, web analytics, mobile marketing, email marketing and digital marketing campaign management.  The development of a Digital Marketing strategy, plan and critical success factors are also explored.

This programme is designed for Digital Marketing professionals involved in developing and implementing Digital Marketing strategies, campaigns and initiatives.  The programme is also well suited for the youth, students and graduates who wish to pursue professional careers in Digital Marketing.

Duration:  60 hours of online facilitator-led learning delivered over a period of three months.

Mode:  Course are facilitated by our expert faculty via our video conferencing platform.

Programme Content

  • An introduction to Digital Marketing terminology, definitions, and concepts
  • The evolution of Digital Marketing
  • Digital Marketing on Facebook, Google, LinkedIn, and YouTube
  • Advertising via Instagram, Twitter and other emerging social media platforms
  • Digital Marketing campaign management, Search Engine Optimisation, and web analytics
  • Mobile Marketing
  • Email Marketing
  • Developing Digital Marketing strategy to gain strategic competitive advantage
  • Digital Marketing critical success factors

Facilitator Profile

Ajay Dhruv

Master of Engineering – University of Mumbai, Bachelor of Engineering – University of Mumbai, Computer Engineering Diploma – Babasaheb Gawde Institute of Technology

  • 8 years of rich experience in Academia and Industry.
  • Tutored 10,000+ UG and PG students in IT aligned courses pan India.
  • 56,000+ views on my YouTube lectures. Instructor on Udemy e-Learning platform for Tech courses with 12,000+ enrolments from over 130 countries.
  • Patent filed in India on “A novel method for delivery of cash“ (Under Review).
  • Author of International Book Chapter on Data Science.
  • 20+ technical research papers published in International Journals & Conferences of repute.
  • 15+ International Licenses & Certifications.
  • Mentored 70+ projects in Machine Learning and Computer Vision.
  • Member of Curriculum Development and Examinations at Autonomous and Non-Autonomous Universities in India.
  • 8+ years of experience as a University Professor for Bachelors and Masters Engineering Program.
  • Recipient of “Bayer Scholarship” in pursuit of Academic and Career Excellence.
Request a Callback
Course Start

11 September 2021


South Africa




R       9 900.00

₹     82 000.00

₦   287 100.00

$           695.00



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